Construction Mirror Interview

"BKT Tires’ enduring strength and relevance in the competitive off-highway tire market stem from a blend of strategic initiatives and ingrained core values. Central to its prominence is an unwavering commitment to quality, evident in rigorous standards and continuous improvement across the organization."

Q. As an Exhibitor what are your expectations at Excon2023?

Are you planning to launch any new products at Excon2023? BKT views its participation in EXCON as a strategic move to showcase technological prowess, boost brand recognition, explore new business avenues, and actively engage with customers and industry peers. It’s a platform that aligns with BKT’s commitment to innovation and excellence in the off-highway tire industry.

Ours is a long-standing association with EXCON and we present and look forward to showcasing our commitment to excellence and innovation in tire manufacturing.

The exclusive BKT Tires space at Hall 1LL – A3. 

Q. Brief our readers about the glorious journey of BKT Tires. Kindly brief us about your products in Agri, Industrial & OTR Tires.

We currently manufacture a range of over 3,200 SKUs, which are exported to over 160 countries across the world. In the mining segment, BKT is championing the ‘AllSteel radial tire’, thus at the cusp of transforming the mining and construction industry. Our latest offering, the Earthmax series of tires, that are designed to equip rigid dump trucks operating in the most challenging conditions. These allsteel radial tires have superior technology tread along with high quality and are bound to be a game-changer for the earthmoving segment. BKT recently announced the latest breed of bias mining category i.e. Mineforce.

In the industrial construction segment, BKT has the widest range of tires in tipper mining, backhoe loader, wheel loader, motor-graders, and material handling sectors. The latest introduction of XL grip Ultra – in the tipper mining segment is one such, technologically upgraded tire, that BKT offers to suit both the mining and construction sector. In agriculture tires, BKT’s offering of the ‘Commander’ series another technologically advanced tractor tire – is highly appreciated by farmers as the best in the Agri segment.

Q. Can you highlight your company’s construction equipment line-up that caters to the evolving needs of the construction industry?

BKT Tires continues to make significant strides in advancing our construction equipment lineup to meet the dynamic needs of the evolving construction industry. Recognizing the diverse terrains in the construction sector, we have developed specialized tread designs tailored for different surfaces.

Whether it’s rocky terrains, muddy construction sites, or urban landscapes, our tires are engineered to provide superior traction, durability, and stability, ensuring optimal performance in varied conditions. Similarly, we continuously invest in research and development to enhance the durability of our construction tires. Advanced rubber compounds and reinforced sidewalls contribute to extended service life, reducing the frequency of tire replacements and subsequently lowering operating costs for construction businesses. More so, we understand the diverse machinery used in construction and have expanded our range to include innovative tire sizes and configurations.

This ensures that our tires cater to a wide array of construction equipment, providing a tailored solution for various applications and machinery types. For the construction equipment lineup, featuring notable tires like the XL Grip Ultra, BK 6060, and Loader Plus.

Q. BKT Tires has been a part of the off-highway tire industry for several years. What strategies and values have kept the brand strong and relevant in an evolving and competitive market?

BKT Tires’ enduring strength and relevance in the competitive off-highway tire market stem from a blend of strategic initiatives and ingrained core values. Central to its prominence is an unwavering commitment to quality, evident in rigorous standards and continuous improvement across the organization.

• Innovation is pivotal to BKT’s success. Substantial investments in research and development maintain its industry leadership, resulting in cutting-edge tire solutions tailored to evolving industry needs

• BKT’s customer-centric approach sets it apart, actively engaging with clients to tailor solutions meeting their specific requirements. These insights foster genuine client value

• Global presence is bolstered by a robust distribution network, ensuring worldwide accessibility and reliable product delivery

• Sustainability is integral, with eco-friendly practices reducing fuel consumption and environmental impact, aligning with industry trends

• Long-term vision enables BKT to proactively adapt strategies and products to anticipate market changes

• Collaborations with OEMs and industry stakeholders to fine-tune BKT’s tire solutions to modern equipment and application demands.

In summary, BKT’s enduring resilience and competitiveness result from unwavering quality commitment, innovation, customer-centricity, global reach, sustainability, forward-thinking, and collaborative partnerships. These values uphold BKT’s strength and relevance in a dynamic and competitive market.